Vee
TITLE: DIGITAL STRATEGIST
COMPANY: REPLICA.AGENCY
OVERVIEW
Vee, a startup based in Spain, provides users with a variety of experiences at various locations. These experiences range from food tasting to cultural events and hiking adventures.
Vee partnered with Replica to craft a campaign that would spread the word about their unique offering and grow their following in key regions across Spain. By presenting themselves as a standout option in a crowded market, they aimed to inspire more people to try out their service and join their community.
THE CHALLENGE
In the aftermath of the pandemic, numerous travel industry firms had to reassess their strategies for enticing customers to venture out into the world and enjoy in-person experiences once again.
Vee faced the difficult task of establishing its brand in a crowded market with many established competitors vying for consumer attention. Leveraging the brand name and insights gleaned during the Discovery phase, we developed the "Find Where to Vee" concept, which creatively incorporates the company name and provides a practical way to position the brand. This approach helps users remember the brand's unique value proposition and raises awareness of the product.
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Conducted competitive research and analyzed the brand's digital presence and obstacles
Created a proposal outlining communication pillars and determined the best way to distribute topics and efforts across various social media channels
Established user personas to better understand the client's needs and how to effectively reach their target audience
Developed a creative concept for the campaign based on strategic review findings and core values
Oversaw the entire process of developing a brand launch strategy for a client in collaboration with Replica Agency team
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Digital strategy
Competitive research and benchmark
User personas
Brand Values
Creative concept
Campaign planning and channel strategy
